Faida doesn't say who's paying, but looking through Eyeo's "whitelist" that governs which websites get to show ads, you'll see big names like Google and Amazon. The criticism stems from the company's business: Offer a browser extension that blocks ads, then carve off 30% of ad revenue from large publishers that agree to participate in an Eyeo program that unblocks ads. The way he sees it, he's just trying to rescue online advertising and the websites that rely on it. You might be perturbed if somebody calls your business an " extortion racket" or your sales pitch a " ransom note." But Eyeo Chief Executive Till Faida, leader of the widely used Adblock Plus browser extension, is unruffled. Ad blocking is becoming a built-in option in some browsers like Opera and UC Browser.
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